Trusted Contractor

It started with my father, Tal Carmi, a skilled carpenter and contractor who needed help establishing a web presence for his business. Like many trades professionals, he had the skills to build beautiful, lasting structures, but the digital world felt foreign and overwhelming.

Working together to create talcarmi.com, I discovered a fundamental disconnect: the tools that exist for building websites weren't designed with trades people in mind. They're built by tech people, for tech people.

That's when I realized the opportunity wasn't just helping one contractor—it was rethinking how an entire industry could better use the internet to get jobs, connect with customers, and grow their businesses.